Sneha Bagrecha

Founder at IndieGood & Sneha Bagrecha Official


With the aim to bring forth our artisans and their innovative sustainability, I began the journey on Design and Crafts 10 years ago and now expanded the Pets Category to my new brand ~ IndieGood. The vision is simple - explore India, find artisans, and develop a range of products to the finest quality for the world to experience for HUMANS & PETS. We work with 200+ artisans and women self-help groups PAN INDIA.In the span of 10 years, I have traveled within India, Middle East, UK and Europe for pop-ups, meetings, and collaborations. We export internationally to 6+ countries now and PAN India.

Design Labels

About SB -
Sneha Bagrecha Official is my brand identity as a Product Designer, where we Design and Manufacture of all kinds of Corporate Gifting (Good Gifting), Lifestyle Accessories, and Office Essentials for other private brands. I also work as a Design Consultant where we specialise in Design Processes and follow a 5 step Design Process -
1. Ideation and Conceptualization
2. Personification
3. Black and White Sketch concepts
4. Final Design
5. Customise all materials and manufacture your requirements.
Find out more on Instagram - @snehabagrechaofficial.About IndieGood -
IndieGood is a design label making Premium Artisanal Pet Lifestyle Products. The goal is to be a one stop solution to all Lifestyle needs for the Furry Mates.
Our vision is to build an ecosystem where we support artisanal crafts from Rural India (PEOPLE) and make Eco friendly (PLANET) and sustainable products for the PETS.We began our journey to make handcrafted artisanal accessories for Pets when we realised the market is flooded with plastic and nylon-based accessories that give them rashes or choosing the wrong product and using poly-fill can also choke and bring discomfort to the pets.
Find out more on Instagram - @indiegood.
**Take a look at our products on - **

For IndieGood -

For Sneha Bagrecha Official -

Awards and Recognitions

1. Invited by IIM Shillong to be on the on-campus judge panelists for PGP Students’ sustainable startup ideas.
2. Represented India at the Grow Green Business Bootcamp - an initiative for startups by the UN between India, Nepal & Bhutan at the Embassy of Canada.
3. The Craft business journey has been published in the book Eves Against The Odds - 25 Inspiring Women Entrepreneurs Stories - Volume II.
4. Won the Innovative Business Award facilitated by Google and She the People Tv.
5. Recognised by YourStory as one of the Top Challenger D2C brands in the Country.
6. Invited by Universidad de Guadalajara a Mexican University to address the students for a Guest lecture on Design Entrepreneurship.
7. I teach Design Entrepreneurship to students from NID, NIFT, Nirma, UID and many other design colleges of India.
I love being a part of the entrepreneurial ecosystem in India and will continue my work with immense enthusiasm and passion to achieve and see through our goals of sustainability and finest craftsmanship from India.

Design Entrepreneurship

I teach DESIGN ENTREPRENEURSHIP to Students and have mentored 150+ Students so far for their Graduation Projects, I have had many responsibilities and achievements that serves me well as an educator in the world of Design and Business.The Students are given projects that they ideate, conceptualize, learn sampling and prototyping to understanding the Vendor Communications, B2B and 360 degree overview of how you run a design business that makes them industry smart and more aware on their understanding of designs in the commercial space through management skills.


You can reach me on -